Magazine Institutions

Bauer media was founded in 1875, is a large, private publishing/broadcasting company. Bauer has its headquarters in Germany but operates in 16 different countries worldwide including the UK, USA, China and Russia and is the institution for magazines such as Mojo, Q and Graza. As well as magazines it also deals with; radio (including KISS.fm and Heat Radio), TV and online. Bauer’s target audience is generally lower than other institutions as most magazines they produce have mainly readers aged around 16-30.

Prometheus global media was founded in 2009 and is a large publishing company based in New York City, America. It is the institution for magazines such as Billboard and The Hollywood Reporter, it is also the previous institution for GQ and Vogue, but however there is not a lot of music magazines published within this institution. Prometheus target audience is more for young/middle-aged adults which I can tell by the readers of the magazines they produce.

If I was to choose an institution which would produce my music magazine it would be Bauer Media as I think the features it has are compatible with the objectives’ I would wound my magazine to achieve. It has a large audience and a successful reputation with music magazines in the past. As it has such a good reputation it would make the production of my magazine easier and more likely to succeed. In addition to the fact that this institution has a large audience, the audience is spread across 16 different countries worldwide meaning my magazine will be better known. Bauer Media also has an impressive revenue turnover of 2.129 billion euros. There is also the fact that it deals with more than just magazines, meaning that my magazine could be used in app form and online, it could also have a website so that the target audience could read the magazine wherever they like and would not be tied down on having to go to the newsagents/supermarket to purchase it meaning it would be more convenient and easier for the audience to read the magazine. Bauer Media also has a compatible target audience to my magazine and due to the fact that Bauer Media is one of the only institutions with a younger target audience I believe it would be an appropriate choice.