Overall I have produces three drafts of my double page spread, I am now going to analyse the problems that occurred whilst creating them, and how I solved them:
First draft
This is the first draft I created of my double page spread. After carrying out a peer assessment and a lecturer assessment I found that there was a lot of spare space around the mast head, which prevented it from standing out to the audience and around the main image which would make the audience think that they aren't getting enough for their money. Although the spread looks tidy, this blank space also made the spread look bare and unprofessional.
However I do like the layout of the page and the main image and I found using my assessment results that my audience like this also, therefore I will eep these aspects in the next draft I do.
Second draft
After considering the comments I was given by my peers and lecturers, I found which features of the spread I need to improve in order to look more professional and be more appealing to the audience. This is the second draft I created showing a change in the wording of the masthead to allow the text to fit comfortably within the allotted space available and remove any excess white space around the text, displaying how my the constructive criticism influenced me into improving my work. I also made the font in the heading bolder as this will help it stand out more on the page against the large main image and therefore catch the eye of the audience. I changed the layout of the masthead from three lines, using a single line for the artists name and two for the pull quote, to two lines which effectively solves the problem of the blank space and also left more room for the article.
As there was now more room for article it left me extra space at the end. After consideration and a lot of experimenting of what I could do to fill this space, I found a good solution. I found that the album poster from the right page fit well within the end of the article and linked in well with the last question, therefore this would be an appropriate and effective place to locate this feature. I then moved the links to the magazines web page and social media sites to the previous location of the album cover as I believe this is an important feature of the spread which I could not afford to loose as it allows the audience to feel more connected with the magazine and with the artist. I believe this was a good change to make as when the album poster was on top of the main image it could have been seen as too much with such a bold main image, plus with such a cluster of information in one place it made the space next to the poster look bare which was another problem solved as the links are not as clustered and overpowering. The gap beside the social network logos was also removed by doing this as the new layout allowed them to lay neatly accompanying the text.
Third draft
After experimenting with the pages I found that by changing the colour of the masthead and tag line, the bolder colours made them stand out more amongst the calm black and white house style. By using this splash of clashing colours within the headline and tagline the audience will be drawn to them and therefore given a fast insight into what the article is about with the use of persuasive language, enticing them into reading the article.
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